Our family dairy is located in Novato, CA, just north of San Francisco.
My family: Dominic, my husband, Bryce (5) and Paige (4). Dominic is a 4th generation Dairyman.
This past December, we attended the CA Farm Bureau Annual Meeting in Anaheim. Dominic sat in on a break-out session where Jeff Fowle, Ray Prock and Dino Giacomazzi spoke about the importance of farmers utilizing social media to tell their story.
A few days after returning home from the meeting, Dominic and I just happened to watch the movie Julie & Julia.
Through Facebook I befriended many farmers nation-wide.
And came in contact with the AgChat Foundation. This past August I was fortunate to attend the AgChat Foundation Inaugaral Conference, held in Chicago.
Some blogging tips learned at the AgChat conference included:
- Do not become defensive....just explain.
- Talk about what makes your operation unique, but not at the expense of others in your industry.
- Keep the message simple if you're targeting a "non-ag" audience.
- Highlight the best parts of your farm/ranch & be honest & don't misrepresent it.
- Keep in mind you're shaping opinions as you share about your farm. Always try to educate.
- Be creative & find new ways to attract followers & increase interaction.
- Message quality is far more important than audience size.
- Use different social media platforms to present a single message in a variety of ways.
- Use resources such as Farm Bureau, commodity checkoffs, National Dairy Council & other allied organizations for up-to-date "talking points" and advice.
- Never be afraid to try something new.
- Keep improving upon what works for you.